DEAL CRITERIA
The specific parameters we evaluate for equity positions, co-investment, or sponsor relationships.
GEOGRAPHIC
CRITERIA
PRIMARY
South Africa, United Kingdom, United Arab Emirates, United States. These are the four markets where Phil operates actively and where the methodology is proven.
SECONDARY
Selective deals in other geographies where the fit is strong (Typically: cross-border situations with exposure to the primary four geographies).
EXCLUDED
Markets where Pelucha Capital has no active relationships or operating presence.
SECTOR
CRITERIA
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Mobility and logistics, construction and real estate services, hospitality and food service groups at scale
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Advisory, specialist consultancies, legal practices at scale
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Multi-location practice groups, regulated healthcare services
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SaaS & Software businesses with clear revenue architecture and AI-leverage opportunity
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Phil's native sector, demonstrated pattern recognition
SIZE
CRITERIA
MID-MARKET PORTFOLIO
COMPANIES
$10M–$150M USD revenue equivalent
FOUNDER-LED BUSINESSES
$3M–$25M USD revenue for earned equity engagement.
BELOW $3M
Typically outside the methodology scope (exceptions for high-leverage specialist situations).
ABOVE $150M
Typically requires bespoke engagement structure; not standard deal flow.
STAGE
CRITERIA
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Where commercial value creation has stalled or is under-delivered against the value creation plan.
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Where commercial architecture improvements will materially expand exit multiple.
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Founder-led businesses approaching PE-readiness, typically 18-36 months before a potential transaction.
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Where a PE sponsor Phil is working with invites Pelucha Capital to participate alongside.
RELATIONSHIP
CRITERIA
PE-SPONSORS
Preference for PE sponsors Phil has an existing working relationship with.
FOUNDERS
Preference for founders who have completed a RAD and demonstrated fit with the methodology.
DEAL FLOW
No unsolicited deal flow evaluation — all deals enter via introduction from an existing relationship.